Aldi’s ice bath stunt brings organic phenomenon into the mainstream
Why soft toys are the new Pokémon cards

Why soft toys are the new Pokémon cards

From people physically fighting in supermarkets over Aldi’s Kevin the Carrot toys to £20,000 worth of Jellycats being stolen just last month, it’s clear Gen Z’s soft toy craze isn’t a passing fad; it’s a full-blown cultural movement says Herman Dias,

Herman Dias, Freelance

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