Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
Mother’s Day ads avoid sentimentality
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
Imagination x Visa: World Cup recap
Bud Light and Post Malone unite to celebrate the brand’s miniature obsession
Tied to a product launch, a festival moment, and a decade-long brand partnership, Bud Light’s ‘The Smallest Bar in the West’ is the storytelling wrapper around a much bigger platform
Creative Football Corner: Adidas’ adorable kits for pets, Budweiser lets it pour and Arsenal's skit with Spike Lee
This week, Fanclub's Paul Lucas brings us campaigns from Adidas as it redesigns World Cup kits for pets, Budweiser bottling the chaos of the 2026 FIFA World Cup and Spike Lee reimagining matchday culture for Arsenal and Airwallex
PR Stunt Watch: The London Marathon edition
WaterWipes drops neuroscience-backed clean-up anthem to tackle nappy change stress
Publicis London & Cushelle level up me-time with the world’s first flushable magazine
