Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
The future of innovation-led brand stories and creativity
PR Stunt Watch goes football mad
What does Spice Girl Mel B really, really want? The nation to hang up on doomscrolling
Meanwhile creates a popping OOH for Tombola
Tombola’s The Bubble Wrap Billboard is right on trend with its focus on the sensory sell
Creative Classics: an overlooked digital abuse ad with real impact
Daisy Phillips, creative director, The Academy PR, reckons vanity is eclipsed by impact, as demonstrated by The Cybersmile Foundation campaign
Creative Classic: Skoda’s consistently excellent Tour De France work
Creative Classics: why Domino’s award-winning ad is still underappreciated…
Just One Cornetto with Susan Boyle breaks the internet
