Why representation isn’t about trends
Is football club advertising the new beautiful game?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
McDonald’s ushers in a McFlurry of nostalgia for its 50th
Nostalgia is a much-milked emotion in advertising, but surely our collective memories of birthday parties at McDonald’s are worth revisiting?
Fair play Walkers, you've got game
SHOOK's Gemma Moroney is hot on the heels of the Walkers' football ads and although initially unimpressed, Walkers have won her over
