Pucker up for Bidetlity's provocative new campaign
						
					
				I Am Not A Typo campaign launches first-ever 100 Incorrect Baby Names book and billboard
						
					
				Four legs, one mission: Asics signs a dog to inspire the world to move for body and mind
						
					
				Creative Corner: Online dating disruptor Hinge gets romantic, Asics introduces a paw-some new recruit and remix your leftovers with POM Tortillas
						
					
				Why soft toys are the new Pokémon cards
From people physically fighting in supermarkets over Aldi’s Kevin the Carrot toys to £20,000 worth of Jellycats being stolen just last month, it’s clear Gen Z’s soft toy craze isn’t a passing fad; it’s a full-blown cultural movement says Herman Dias,
						
					
				Asics combines the internet’s biggest obsessions
Fitness, mental health, and dogs are three of social media’s biggest drawers, and Asics and Golin have successfully paired them in an advert featuring Felix the Samoyed.
Stunt Watch: Damson Idris’ formula for success, Lego’s F1 playtime and Pope Francis’ popemobile saves lives
						
					
				How does Subway and Ikea’s social beef rank in the corporate trolling canon?