Creative oddities and brand shenanigans: RIMOWA's pre-loved prestige, Wedgwood's AI playground, Bologna FC's cradle recruits
						
					
				Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform
						
					
				PG Tips and New Commercial Arts launch new campaign with Monkey and Emily Atack
						
					
				Macmillan Cancer Support unveils “Faces of Cancer” campaign
						
					
				Stunt Watch Easter Awards: did you win?
This week, Burson's Greg Double is overwhelmed and overjoyed with the influx of earned creative campaigns—enough to announce his Unofficial Earned at Easter Awards!
						
					
				Creative Corner: McVities' Chocolate Digestives wronged, Peppa Pig's real name, and Luke Littler champions Deliveroo's Best Kebab Award
This week, Fanclub's Paul Lucas goes old school and picks out some classic storytelling on the earned media front
LIVE. LAUGH. ROUGH: welcoming conversations about London homelessness with a set of doormats
						
					
				IRN-BRU embraces innuendo in Nessie ad