Crocs, Claude and the ‘human’ approach to creative
McDonald's merges high and low brow for Valentine's Day
Meanwhile Get ‘Funny For Money’ in Red Nose Day launch
After embracing AI, Cadbury and Ogilvy make Valentine’s Day human again
Creative Corner: BACP's 'No More Stiff Upper Lip', Maltesers' lighter smile and Cuthbert's bobsleigh
This week in Creative Moment's Creative Corner, Fanclub's Paul Lucas checks out BACP's statement lipstick, how Maltesers is looking on the lighter side of life, and Aldi's Cuthbert going for an unusual ride
The spirit of Ireland: Tourism Ireland and Grey London go above and beyond in new campaign
‘Ireland Goes Beyond’ sets out to redefine perceptions of the island of Ireland as a holiday destination by harnessing its generosity of spirit
McDonald’s simple messaging is anything but child’s play
Greggs embraces the blurred reality of modern branding
Stunt Watch: NHS pushes cervical screening in Styles, Heinz goes big for the Super Bowl and Jägermeister beats the chill
