PR Stunt Watch: A Mental Health Awareness Week Special
Mont Blanc campaign: Wes Anderson can act too
McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week
2024 - 1984: Apple called out for creating what it set out to destroy 40 years ago
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
OOH took a decidedly experiential bent this month with brands including Cheetos, Adidas and McDonald’s using surreal humour, water-filled billboards and even scented fabric to coax the attention of passers by
What if Tesla made ads? Well, funny you should ask…
The ‘cinematic’ advert trend continues as Powerade enters Olympic mode
Dove’s anti-AI stance appeals beyond its target audience
