PR Stunt Watch: A Mental Health Awareness Week Special
Mont Blanc campaign: Wes Anderson can act too
McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week
2024 - 1984: Apple called out for creating what it set out to destroy 40 years ago
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
OOH took a decidedly experiential bent this month with brands including Cheetos, Adidas and McDonald’s using surreal humour, water-filled billboards and even scented fabric to coax the attention of passers by