Love, love, love this.
Engaging. Positive. A revolution in an ad.
I. Can't. Look. Away.
It feels so real, and it's a seamless execution of words and styles that is as smooth as anything. It captures a spirit—but not one that is high and mighty. This spirit is every day and embedded in a generation.
Reminiscent of Nike's LDNR ad in the best possible way, it has that energy. It makes you watch it with your eyes wide open.
Inspired work I could watch again and again.
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