Crocs, Claude and the ‘human’ approach to creative
Why Nike is busy world building for its ACG brand
McDonald's merges high and low brow for Valentine's Day
Meanwhile Get ‘Funny For Money’ in Red Nose Day launch
Stunt Watch: McCaviar gets Valentine’s Day launch plus Oreo and Creme Egg’s ‘nepo baby’ collab
This week in Stunt Watch, it's Pitch's creative director Kim Allain who is watching over the stunts that stand out
Why an Apple TV show trailer is winning praise from creatives
Apple has turned what could’ve been a simple trailer for ‘Shrinking’, its TV show about Parkinson’s disease, into a poignant statement in its own right—and creatives are watching closely
Absolut x Tabasco embraces synaesthetic imagery
After embracing AI, Cadbury and Ogilvy make Valentine’s Day human again
Creative Corner: BACP's 'No More Stiff Upper Lip', Maltesers' lighter smile and Cuthbert's bobsleigh
