Is this the most divisive ad of the year?
Can Sweden become the world’s first destination on prescription?
Joe Wicks and 4creative confront ultra-processed food with satire
GymNation removes weights from gyms to mark World Mental Health Day
Vaseline’s ad illustrates the beauty in generational rituals
Centred around the line “some traditions are not passed down—they’re rubbed in,” the ads capture a universal ritual: parents gently applying Vaseline to their children’s skin, as a metaphor for love, protection, and legacy
Asics and Natasha Rothwell call out overpriced wellness culture in new creative campaign
This World Mental Health Day, ASICS and its newest wellbeing ambassador are inviting the world to take a simple 15-minute movement break that is proven to transport you to a happier place
Creative Corner: Heineken's rooftops, Stranger Things' 80s style telethon and Street Nipples for Breast Cancer UK
Hope & Glory’s Global Creativity Highlights: from battery flavoured crisps to gamified brewing
Inside the artist’s studio: Absolut’s Keith Haring campaign
