You can’t fool a fooler: the creative champions of this year’s April Fools
Creating genuine cultural connections vs. brand bandwagoning
Creative Corner: Dolby's musical art, edible soap and mayonnaise injustice
The purrrrfect idea? Lynx drops catnip edition (and it’s not an April Fools)
Fragrance brands are making use of scratch-and-sniff
Two recent posters employing scratch-and-sniff technology caught our eye for using an obvious but curiously overlooked innovation
Stunt Watch: April Fools in March, Great Ormond Street Hospital's picture day and Millwall Mobile
Golin's Kim Allain revels in some pre-April Fool's work while admiring GOSH and Rankin's picture day that creates a magical moment for children who spend more time in hospitals than classrooms
What the cluck? The Ordinary skincare brand sells eggs, but why?
Creative Corner dines out on a three course menu of creative work
Mentos enters the metaverse with Fortnite
