McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week
eBay UK launches campaign encouraging consumers to sell unloved apparel
Lynx is the latest brand to embrace dark humour
Virgin Voyages flirts with AI, but is it committed?
Fanta takes positive brand associations to the extreme
In a world consumed by responsibilities and necessities, Fanta advocates for acknowledging our desires, with an advert that borrows from the ‘Forest Gump’ school of appealing to our collective memories
A smartphone that actually makes you smarter
The Boring Phone, a collaboration between Heineken x Bodega, shows the beer brand is on the pulse, says Axicom's European content director Joff Sumner
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
Sharpie and Paper Mate try to scribble out the creative decline
