Creative Moment Archive:
February, 2024
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Putting the ‘power’ in empowerment: Charlotte Tilbury’s F1 sponsorship
Save the Children captures the fragility of childhood in its latest work to protect a digital generation
Golden Syrup’s rebrand: necessary or a step too far?
J'adore Mini Dior: Why Dior going ‘miniature’ gets universal acclaim
Poo signatures and the power of shock tactics
M&C Saatchi partners with youth organisation RISE.365 to challenge racial stereotypes
The Dirty Protest: A petition against sewage pollution that you sign with actual sewage
Natwest partners with Team GB to create a motivational ad on the run-up to the Paris Olympics
Pablo uses patients’ first words and footsteps since injury or illness to call for universal access to rehabilitation
The Green Blob Revolution: Are you ageist?
Michael Cera uses his acting skills to send-up skincare brand CeraVe in popular Super Bowl ad
The revolutionary impact of generative AI on the creative industry
Aldi’s self-aware social mimics the 'Legendary' Vogue front cover
Reflecting on Samdex’s decade old campaign where its wit still carries weight
New Emmie’s Books campaign for Childhood Cancer Day celebrates the power of books
Get rid of your ex's baggage this Valentine's Day with Clear It Waste
Uncommon creates black leather platform boot to house taxidermied rats for New York Fashion Week
Uber Eats drops an A-lister mega load for Superbowl
The V&A’s new poster campaign is a masterclass in visual storytelling
Snapchat and the awkward social media dilemma
Steal Artois Collection: Stella Artois embraces the sin few will admit
Beyoncé and Taylor Swift raise timing questions following Super Bowl and Grammy stunts
This Valentine's Day, say it with *checks notes*… broccoli?
Why do these gloomy posters cheer us up so much?
Comic Relief and Meanwhile launch the first ever ‘Noses That Tell Jokes’
PR Stunt Watch: Netflix's Griselda, Kotex's Valentine's Day gift and Lush makes Saltburn bathbombs
